"How could we make branded content that people wanted to watch?"
We worked as part of a larger team in the early concepting stages of All Things Hair. The name of the hub and a few of our ideas made it into the final build.
All Things Hair is a groundbreaking hub which partners Google search trends with some of the world's biggest beauty bloggers and Unilever's hair brands. Analysing search trends allows bloggers to quickly create really relevant videos and serve them back to the right people.
We worked as part of a larger team early in the concepting stages of All Things Hair. The name of the hub and several of our ideas made it into the experience.