How do you convince a younger generation that Malibu is the drink to reach for when the sun’s out?
A YouTube series which sees four talented up-and-coming vloggers travel the world together to discover the things which make summer the best time of year. They learnt BBQ skills from the pros in America’s deep south, surfed in Santa Cruz with world champs and partied with Berlin’s finest - turning incredible experiences into ideas which anyone can use to have the Best Summer Ever.
There were full length hero episodes which explored a couple of different subjects in one location. There were quick films which focussed on a single topic and were packed full of inspirational ideas. And there were 15 second fast-paced summery montages.
Outside the YouTube series was a collection of complimentary summer related activities - attention-grabbing summery out of home spots, special London underground wrappers, and the city-wide drinks giveaways on national ‘Piña Colada’ day.
We also directed London underground commuters to the exits to get them out of the dark and into the sunshine.