Our Gotta Run campaign for Nike reinvented their Zoom Flys, showcasing them as the perfect shoe for people constantly running from one cool thing to the next. It was led by a series of films designed to play one after another.
How we did it
The Nike Zoom Flys were somewhere between being a high-end running shoe and an affordable fashion trainer – they were a bit confused and overlooked.
We set out to make a virtue of its middle-ground-ness. Rebranding it as an everyday fashion shoe, for people constantly on the move. People so busy doing cool stuff that they’re always running late for the next cool thing.
The shoe got to keep its running credentials, but speak to young sneakerheads.
Our Gotta Run campaign led with a series of films which saw rapper Kelvyn Colt jumping from one moment in his life to the next. Shot to work in multiple ratios, with Snapchat and Stories in mind, and built to be stacked one after another - repeating the punchline over and over for maximum impact and comedy.
The rest of the campaign rolled out across social statics, display and in store spots all across Europe.
The concept for the film series was rolled into local markets, reworked with regional talent, like the french films which starred rugby player Teddy Thomas.
The films in all their widescreen glory: