Matt & Matt

Sainsbury's Red Nose Day

How do you get people hunting for your product?

Sainsbury’s wanted a simple way to get people excited about the ten collectable Comic Relief Red Noses they sell. The noses hidden in blind bags so you had to hunt for them to collect the set. We got our audiences on social to start the nose hunt before they even got in store.

Our game used an innovative take on Facebook’s 360 functionality. Partnering with award-winning illustrator Matt Johnstone, we created a surreal supermarket-inspired take on a British landscape. The animated scene is packed full of funny details to discover. Users have 60 seconds to explore the landscape, looking around the 360 scene to try and find all of the Red Nose characters.


In channels, like Instagram, which don’t support 360 video, we turned the scene into a simple 30 second film which explores the whole animated landscape and allows people to hunt for the noses there.