Matt & Matt
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Saver Menu

How do you make the smallest, cheapest things on the menu feel like a really big deal?

For our ‘Big Tastes. Small Prices’ campaign we put each item on the classic McDonald’s Saver Menu at the centre of its own miniature world. The scenes lived side by side in one continuous scrollable experience. When users grabbed the magnifying glass to take a closer look, the sounds of the scene sprung to life.